May 28, 2019
Are Google's results working for your brand?
Search is where someone decides whether to buy, subscribe or look for a free copy.
In short: search your brand and title names together with words such as “watch”, “free”, “download” or “stream”. Note what appears above and around the official pages. Pirate results there can be reported to the search engine for removal.
How to check
- List your main brand names and your most searched titles.
- Search each one with common piracy terms, in the countries that matter to you.
- Record the pirate URLs that appear on the first pages, including images and video results.
What you can do about it
Google and Bing accept copyright removal requests for specific URLs. Search delisting removes those URLs from results without needing the pirate site's cooperation.
Pair it with notices to the hosts, so the copy itself is removed as well as the result.
Keep checking
Results change as pages are removed and new ones are published, so the same searches are worth repeating, especially around a release.
Related service: Search delisting.